Even though the guide may a little advanced the guide is for beginners (according to Google). I urge new bloggers to download it and read it. Many of the ideas suggested by Google is already plugged into to your blog.
But that does not mean you should not know about them.
You need to read and study these ideas and then also go and implement some of the ideas that are outside of your blog. [you’ll get the idea; for example Google suggest that you list your blog at the Local Business Centre.